Thesis Mapping 10 Strategies to Grow the Middle Class of Creators, according to Li Jin
While some creators are bound to attract superstar levels of fandom, the creator economy requires a healthy “middle class” to truly flourish; this is the underlying thesis behind the 10 strategies Li Jin identifies to provide opportunity for all.
Note: Links to all companies mentioned are at the bottom of this post
Thesis source:
Building the Middle Class of the Creator Economy
One more thing:
A VC to know: Next 10 Ventures
Companies mentioned:
Product
Future: 1-on-1 virtual personal training; custom-made training plans & audio coaching
Bansho: educational short-form mobile videos for kids aged 3-10 made by vetted content creators
Jumprope: end-to-end tool to create how-to videos
Teleport: share & monetize your "outfit of the day" content (OOTD)
Edudo: user-generated interactive learning videos
Distribution
Shuffle: discover the best ideas & stories in podcasts
Passion: discover new creators and content that matches your passions
Funding
Spotter: financing solutions for independent content creators
Pinch: share in the interchange generated by your fans' debit cards
Karat: "the black card for creators"
ReleasePlan: supporting the world's best storytellers with working capital financing
Monetization
Jemi: earn money interacting with your fans
hoo: watch your favorite influencers perform in live interactive shows with your friends
ViDDD: make money from virtual events, classes and concerts
Popshop Live: create your own pop-up live streaming shopping channel
Beacons: mobile website builder for creators , with e-commerce and monetization built in
Cardless: credit cards for your superfans
Tidze: "your virtual stage"
Showtime: "letting creators own both their content and following"
Learning & Support
StreamYard: "a live streaming studio in your browser"
SuperBam: rights management support for creators
influence: learn from & connect with others within the influencer community
Commsor: enabling companies to understand & grow their communities
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