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Thesis Mapping 10 Strategies to Grow the Middle Class of Creators, according to Li Jin
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Thesis Mapping 10 Strategies to Grow the Middle Class of Creators, according to Li Jin

Feb 14, 2021
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Thesis Mapping 10 Strategies to Grow the Middle Class of Creators, according to Li Jin
thesismaps.substack.com

While some creators are bound to attract superstar levels of fandom, the creator economy requires a healthy “middle class” to truly flourish; this is the underlying thesis behind the 10 strategies Li Jin identifies to provide opportunity for all.

Note: Links to all companies mentioned are at the bottom of this post


Thesis source:

Building the Middle Class of the Creator Economy

One more thing:
A VC to know: Next 10 Ventures

Companies mentioned:

Product
Future: 1-on-1 virtual personal training; custom-made training plans & audio coaching
Bansho: educational short-form mobile videos for kids aged 3-10 made by vetted content creators
Jumprope: end-to-end tool to create how-to videos
Teleport: share & monetize your "outfit of the day" content (OOTD)
Edudo: user-generated interactive learning videos

Distribution
Shuffle: discover the best ideas & stories in podcasts
Passion: discover new creators and content that matches your passions

Funding
Spotter: financing solutions for independent content creators
Pinch: share in the interchange generated by your fans' debit cards
Karat: "the black card for creators"
ReleasePlan: supporting the world's best storytellers with working capital financing

Monetization
Jemi: earn money interacting with your fans
hoo: watch your favorite influencers perform in live interactive shows with your friends
ViDDD: make money from virtual events, classes and concerts
Popshop Live: create your own pop-up live streaming shopping channel
Beacons: mobile website builder for creators , with e-commerce and monetization built in
Cardless: credit cards for your superfans
Tidze: "your virtual stage"
Showtime: "letting creators own both their content and following"

Learning & Support
StreamYard: "a live streaming studio in your browser"
SuperBam: rights management support for creators
influence: learn from & connect with others within the influencer community
Commsor: enabling companies to understand & grow their communities

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